VoiceQube
Northway · 2024

A golf app you talk to mid-round.

Redesigned end to end across six product areas, with a hands-free in-round voice assistant, live shot tracking, pro tips from a two-time U.S. Open champion, and a social layer that turns every round into a story.
6
product areas redesigned
Hands-free
in-round voice assistant
2× US Open
Andy North pro tips

We redesigned the entire Northway experience across six areas — login, home, round, feed, profile, and social — replacing a dark, dense interface with a clean, image-rich one. At its centre: a conversational voice assistant that answers on-course questions hands-free, and pro tips from two-time U.S. Open champion Andy North guiding new golfers.

The challenge

Northway's original app was capable but dark and cluttered — hard to read mid-round and slow to navigate. They wanted a modern, image-rich redesign that made the game feel effortless, social, and premium.

What we built

A full UI overhaul across every flow: streamlined onboarding with pro tips from Andy North, a course-rich home and discovery experience, live gameplay maps with shot tracking and real-time weather, a hands-free voice assistant for yardages and strategy, a podium-style leaderboard, and a redesigned social feed, profiles, and chat.

The outcome

A cohesive, premium golf app — voice-native and visual-first — that makes tracking scores, improving performance, and competing with friends feel seamless from the first tee to the clubhouse.

Inside the product
Hands-free voice assistant
Hands-free voice assistant
Live shot tracking
Live shot tracking
Course discovery
Course discovery
Podium leaderboard
Podium leaderboard
Score entry
Score entry
Player profile
Player profile
Stack
React NativeConversational AIVoice CloningReal-time SpeechMaps & GPS
Sports TechVoice AIMobileProduct Design
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