A golf app you talk to mid-round.
We redesigned the entire Northway experience across six areas — login, home, round, feed, profile, and social — replacing a dark, dense interface with a clean, image-rich one. At its centre: a conversational voice assistant that answers on-course questions hands-free, and pro tips from two-time U.S. Open champion Andy North guiding new golfers.
Northway's original app was capable but dark and cluttered — hard to read mid-round and slow to navigate. They wanted a modern, image-rich redesign that made the game feel effortless, social, and premium.
A full UI overhaul across every flow: streamlined onboarding with pro tips from Andy North, a course-rich home and discovery experience, live gameplay maps with shot tracking and real-time weather, a hands-free voice assistant for yardages and strategy, a podium-style leaderboard, and a redesigned social feed, profiles, and chat.
A cohesive, premium golf app — voice-native and visual-first — that makes tracking scores, improving performance, and competing with friends feel seamless from the first tee to the clubhouse.






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